Gökay Gündoğdu was born and raised in Turkish and then moved to the State University of New York to study brand management. In 2007, he relocated to Milan to attend Domus Academy. As a designer and consultant, he has worked with numerous brands. In 2014, he made the decision to start his own label. Gökay Gündoğdu, the brand's founder and creative director, imposes his modern vision by creating high-quality ready-to-wear collections. His vision for his own label is to design clothing that is both luxurious and wearable, with a feminine but strong attitude. His signature tailoring style, confident attitude, and masculine femininity are all visible in his collections.