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Building Online Identities
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11 August 2021
Building Online Identities
What type of self-challenges will the next generation, who use virtual fashion apps to build radically opposite avatars, experience when socializing in real life?

We are entering a period when virtual fashion is gaining momentum and interest in digital clothes is booming. Visualization artists are likely to have benefited the most from this time period. Designers who may have felt limited to express their vision on the catwalks were able to expand their unique ideas online. The Fabricant, the world's first digital fashion house, is experiencing a "golden age" by designing clothes with just digital identities throughout this time. The Fabricant, which specialized in made-to-order clothes until April, debuted a test version of Leela, a new platform that creates "niche" clothing based on people's online personalities. For millennials, Leela, an online platform where everyone can freely build their own avatars and fashion shows, is utterly normal and typical. They are oblivious to the gap between physical and digital. For millennials, having many digital identities is not an issue. On the contrary, it is quite ordinary for them to adopt different digital identities and behave cooler, more attractive, or different than they do in the real world. While some people who respect physicality and have a prejudice against technology may find all this weird, the new generation is well prepared for the digital and real worlds to merge. Although young generation is comfortable with the idea of having parallel real-world and online identities, is this something we're truly prepared for? No one appears to care about the emotional issues that apps like Reels, TikTok, and Snapchat, which are popular among the younger population, may cause in the future. What type of self-challenges will the next generation, who use virtual fashion apps to build radically opposite avatars, experience when socializing in real life? These are concerns that have yet to be addressed. It feels good to keep away from all these advances and shop with my own conventional methods as someone who just uses Instagram to add stories.

Author: Zeynep Gür