Like the rest of the world, I've been scrolling through the slideshows, and stalking Turkish brands’ Instagram stories and posts all day long. Considering the past years, —all the endless rush and intensity— It felt surreal. World is changing, and so does the definition of fashion. For the first time in history, brands are partnering with key figures in the fashion world to showcase what they will be wearing to experience the digital collections, contributing to the development of a Digital Street Style. Isn't it a good reminder that we should put those old fashioned weeks aside and look forward? Additionally, digital Instagram models are taking over the fashion industry emphatically; Dior, Versace, Kenzo, Balmain, Fenty Beauty and Opening Ceremony are among the brands which CGI Influencers have collaborated over the past couple of seasons. What else do you expect?
Finally, there's NFT phenomenon, which has caught the eye of both luxury brands and Kate Moss recently; but let’s talk about it later.
From day one, Fashion Week Istanbul will continue to have challenging digital content via leading new innovations, focusing from recycling to the future of fashion. During Fashion Week, Turkish designers will present themselves throughout short films, Instagram stories and posts. As the fashion industry moves towards a more conscious and emphatic future in line with the newly formed fashion world, Turkish designers redefine our expectations.
Ceren Ocak’s freedom imagined stage was set for a transformation leading fearless and inspired women. Cut-outs, box pleats, frills, and high-low designs are all part of Ceren Ocak's strong fashion ideology. Leather, fleece, gabardine, and wool textures are combined with a chromatic color palette of black, beige, ecru, and gray to build pieces that move easily from day to night. Vegan leather in ecru tones is the collection's spotlight for sure. And then there was New Gen founded by 5 talented designers. Each designer has its own signature; but yet all unfamiliar silhouttes were flawless and simultaneous.
Among the short films, Dice Kayek's “Who Killed Phillippe Stone?” Agatha Christie-ish thriller was remarkable. Elegant layers, maximalist gowns, monumental forms and fluid silhouttes were minutely embroidered in floral motifs and bright shades. Dice Kayek, combines her peculiar postromantic approach with the original references of the century.
"We should all look at the new from a positive perspective” says Nedret Taciroğlu —the founder of the brand Nedo—, “As we step into a new era where the past will no longer be the same as before, with our Demi Couture Fall 2020 collection; we wanted to reflect our own romantic world with a positive attitude.” Taciroğlu’s new collection is full of joy, good vibes and hope. It’s an examination and a celebration of feminine spirit, by favour of Edwardian portrayals and Art Nouveau figures. Fused asymetric shapes, lace appliqués and voluminous skirts, and a piece of glamour— this sophisticated expression of fashion is for women with no fear.
On fashion’s continuum, it may seem like the future is blurry right now, but in a season warped by change, creativity and transformation Turkish fashion has an up and coming future.
Author: Zeynep Gür