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Lug Von Siga Presents Analog Diaries
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10 June 2021
Lug Von Siga Presents Analog Diaries
“It was the first collection created after lockdown” Gül Ağış speaks. Yet not a single thing in her fashion sense seems to be missing; floral prints, check— cushy fabrics, check— and the last but not the least Victorian ruffles, check.

Aromatherapy, sustainability, and the sweet smell of art are the key elements of this dreamy collection.


Gül Ağış loves sustainability. It's not because it's ‘a new fashion item’ or anything. Ağış’s gardening hobby and aromatherapy passion has led her into creating Lug Von Siga’s Spring 2021 collection Analog Diaries. She was in her daily habitat, surrounded by eco-friendly fabrics like vegan cupro and organic cotton —just like any other day— and there it was; the Analog Diares. Neutrally, effortlessly.


Gül Ağış has collaborated with photographer and architect Can Dağarslanı for the LVS Spring 2021 film and campaign photographs, which was a sequel of his ‘Identities Series’ book. As the name of the collection suggests— Analog Diaries—, Can Dağarslanı has used an analog camera as if it's in contrast to the current modern world and the rhythm that comes with it. One day we are full of hope, but the very next day you have no reason to get out of bed. In-depth search of an ideal pandemic mode, Turkish designer softens psychological conflict in a moody, but realistic tone.


In flowing vegan dresses and masculine trousers combined with oversize cotton tops in brown, beige, white, purple, burgundy, and dark denim, models engage in a playful conversation. The atmosphere is otherwordly, and hypnotical indeed.


“It was the first collection created after lockdown” speaks Turkish designer. However, not a single thing in her fashion aura seems to be missing. Silhouttes were fluid and effortless as usual — floral prints, loose textures, and Victorian ruffles have been all over the place. “One day you would wake up feeling full of hope, the other day you would be all in despair and dark mood. There is like digging down the subconscious and exploring the feminine and masculine sides” she adds.


There is always room for rich cultural heritage in Lug Von Siga. Fabric manipulation methods are one of Gül Ağış’s signature since she appears to enjoy matching cultures and folkloric references. This is a quieter, further Lug Von Siga.

Author: Zeynep Gür