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 On Track: Digital Clothing
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26 August 2021
On Track: Digital Clothing
Social media has entirely transformed into a virtual runway, continues to outpace the speed of light.

After the pandemic, there is unlikely to be another time when more than one habit enters our lives at the same time. More than half of the world has been vaccinated, and life is returning to normal, but we cannot disregard the long-term habits that the epidemic has instilled in us. Especially in terms of digital habits. Meetings, conferences, and seminars that moved from the office to the home forced us rethink our fashion needs. Some of us have even gotten to the point where we've forgotten our way to closet.

 

All these dramatic shifts have created companies like DRESSX, which rent out digital apparel to customers so they can look attractive in social media posts and virtual meetings. The fashion business is one of the most environmentally harmful industries, which is why sustainability is always on the radar. Digital clothing platforms like DRESSX, on the other hand, breathe fresh life into consumers' online shopping habits by reducing the environmental impact of real apparel. Influencers and bloggers, in fact, are the target group that needs to be targeted here. If you're wondering why, it's because most digital artists buy things solely to distribute them and then refund them afterward. Millennials and Generation Z are the exact opposites of this impulsive habit. Contrary to popular assumption, the current generation of customers prefers to interact with fashion on a more conscious level, especially when it comes to subjects like the climate crisis. Social media, on the other hand, which has entirely transformed into a virtual runway, continues to outpace the speed of light.

 

Tribute, a digital clothing marketplace, also invites customers to spend $699 on an online-only purchase. Instead of precisely dressing our characters in games like The Sims, we now dress up. This is a quick rundown of the scenario. Everything that is not recognized in the real world due to physical laws is gradually proving itself.

Author: Zeynep Gür