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On Track: Vintage Fashion
03 September 2021
On Track: Vintage Fashion
The desire for something unique, anonymous, and personalized grew more and more.

Secondhand shopping is gaining in popularity like never. There is no other explanation for the recent vintage shopping boom. Especially the vintage pieces that increase the fashion appetite of the new generation are generally from the pre-2000s, and besides, they are not designs that can be easily available. (If you look at the price tag). 


One of the great things about owning a vintage piece is that it's one of a kind and keeps you away from latest trends. (Hence also from fast consumption.) 


So, is vintage or second-hand really a trend? Absolutely not. Although brands have been consistently using references from the 70’s, 80’s and 90’s in their recent collections, it is obvious that second-hand items have nothing to do with them.  


The fashion industry is moving towards a much more sustainable position, according to a new report. With secondhand clothing expected to be twice the size of fast fashion by 2030, the next 10 years will see the resale market grow much faster than traditional retail, according to Thredup, a United States-based secondhand online store. 


The desire for something unique, anonymous, and personalized grew more and more. It's a plus that brands are working with designers as they start moving to a quieter, more minimal aesthetic. However, the concept of hidden luxury, which took shape along with the concept, existed long before the year 2020. In the past, you could tell the brand of a bag from 100 meters away. But not anymore. People's interest in second-hand pieces is not a reflection of their social status, but rather a question of personal preference. 

Author: Zeynep Gür