“What is this NFT?” we wondered after selling a jacket for $125,000 on the virtual fashion brand RTFKT. It's clearly ready to rock the fashion industry, and it's already doing so. However, others would argue that NFT is too idealistic for those who like to keep to existing bounds. While we believe that this new trend that has taken over the crypto industry will be a huge success, there are still many obstacles to overcome. NFT items, which find their audience behind the Clubhouse's secret doors or on Discord, have yet to catch the attention of luxury fashion houses.

RTFKT's signature sneakers are digital sneakers with a player-oriented design. However, because these shoes are digital, a small proportion of auction bidders may request a wearable NFT based on them. Overpriced, another NFT fashion business that has caught the eye of crypto culture, sold hoodies valued $26,000. Metajuku, on the other hand, was the world's first virtual shopping center, and it provides its consumers with a digital world in which they can enter displays, browse virtual NFT products, and shop. The pandemic has undoubtedly aided the rise of virtual fashion, and as a result, NFTs have spread beyond the art world. Humans who have been cut off from the outside world for a long period have developed a greater empathy for topics like the metaverse. The virtual outfit concept, which has been elevated to a new level thanks to the participation of major fashion houses such as Gucci, Balenciaga and Prada in the NFT game, provides few indications about the future of fashion.

Graphic materials formed in the cyber world are used to create things that are impossible to make in the physical world. It's exciting to talk about such digital revolutions at a time when fashion is obliged to repeat itself and new trends are promoted as replicas of previous ones.

Author: Zeynep Gür