Dilek Hanif, a true Turkish fashion pioneer who through her creative, brave and visionary personality has been able to translate her Anatolian cultural heritage into the world fashion scene.
Dilek Hanif was born in Istanbul in 1962. Her interest in fashion started when at a very young age she started helping with her parent’s textile business. She established her first brand, the Dilek Hanif line, as early as 1990 and entered the international fashion world with her first Haute Couture fashion show in 2002 in the beautiful and historical setting of the Aya İrini Church in 2002. In 2003, she was awarded Woman Fashion Designer of the Year with her spring-summer collection where she used the traditional needle embroidered figures. Then in 2004, again with a spring-summer collection she became the first Turkish fashion designer to present a collection at the Paris Haute Couture Week thus becoming a true pioneer. Following 2004, her collection became an acclaimed regular fixture at the show every year. In 2011, with great entrepreneurial spirit, she decided to launch her ready-to-wear line under the brand “Dilek Hanif”. In addition to being an international Turkish brand in the world fashion industry she has managed to become a global brand with great market sales, unique selling points and high quality production capacity.
Dilek Hanif was able to design modern and feminine dresses through a synthesis her futuristic personal style and the rich cultural legacy of the Ottomans. By successfully combining, for each collection, her traditional approach with Haute Couture design and elegance Hanif added a new dimension to the Turkish woman fashion scene. Her designs, while emphasing and celebrating femininity, remain of a simple elegance, away from exaggeration and full of romanticism. The high quality fabrics used, the crafty and precise hand stitching and her relentless pursuit of perfection in each design resulted in each piece being receptioned as artwork masterpieces.
Her ready to wear creations which always carry some undertones of her Haute Couture culture are preferred today by many world renowned celebrities, fashion icons and personalities. The Dilek Hanif brand is part of the elite household names in the world of Haute Couture and Dilek Hanif is considered a cultural ambassador of Turkey.